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Picture finding yourself with a open night. You feel refreshed, eager for new things, and looking to change your typical schedule of post-work slumping. Your options is your oyster! Could you opt for a) attending a concert or b) engaging in intimacy? The response, as frequently true with these types of questions, is obviously: “It depends.” Reasonable people could understandably wonder: what kind of the gig? With whom is the partner? Is it going to be good?

Not many would pick a intense rock concert if the alternative was a magical night with a favorite star. Yet change one side of the scenario, and it grows less clearcut. Regarding the participants presented with this choice by a major concert promoter, no additional context was provided – and the answer was revealed decisively and overwhelmingly supporting live music events.

Survey Results Reveal Unexpected Choices

A global study, polling thousands of participants aged between 18 and 54 across 15 markets, revealed that gigs have become the world’s top pastime, ranking above athletic events, movies and – indeed – sexual intercourse. Given the choice to one type of enjoyment permanently, nearly four in ten chose live music, versus watching movies (17%) and sports events (14%). The group was more than twice as inclined to select watching their top musician on stage (70%) rather than intimacy (30%).

You show up expecting to be delightfully amazed – and quite often you’ll end up with another person's locks in your mouth

Perspectives and Analysis

Of course it's expected that a promotional study carried out for a concert promoter would result so heavily preferring gigs – and, in the freewheeling mood of a hypothetical choice, if your preferred musician is, such as a legendary singer, you can see why attending his concert could prevail over a ordinary situation. However this binary choice between live music or sexual activity, plainly ridiculous even if it seems, is noteworthy to consider considering the strange juncture we face with both.

The Transformation of Live Music Experience

In recent years, gig-going has evolved into more than a shared activity but a competitive sport. Event companies rightly note that large venue turnout has “tripled annually”, and music festivals sell out quicker than before. Merely acquiring passes now demands military-level planning, quick decision-making and bottomless pockets (or a generous credit card limit). Though you manage, that alone won't do to just show up and experience the event. Currently there is an expectation, especially for concertgoers, that you might enhance your return on investment by going multiple times (including overseas trips), studying the performance lineup ahead of time and knowing your marks to follow and calls-and-responses established by previous crowds.

Numerous attendees report feeling shaken by their attendance at large concerts: appearing as a choreographed performance of thousands of people, where certain attendees arrived unaware of the routine. That 18-month event, generating billions, was proof of the extents that attendees will push to feel part of a historic occasion and watch their preferred performer sing, even if the live sound appears more and more overshadowed by the production.

The State of Contemporary Sexuality

Sexual activity, on the other hand – an accessible and common experience – experiences challenging circumstances. According to modern research, approximately 25% of people had sex in an typical week, while about three in ten were abstaining. Elsewhere, current statistics showed that a significant portion of people admitted to avoiding intimacy a single time in the previous year, increasing from fewer people in previous decades. Across these regions, the trend has been linked to decreased encounters among younger people. Contrast this with the market driving growth for major events and the intense rivalry for tickets. Certainly it’s not as simple as a simple decision between both alternatives – “do you prefer see a major tour repeatedly, or avoid intimacy?” – but it’s perhaps an indication of how people see the more consistent enjoyment.

Interesting Comparisons

Relationships and gigs are closer aligned than you might think. Both represent the commencement of a connection, a real-world test of impressions or potential that may have developed solely in your imagination. You come with some idea of the probable outcome, but hopeful of being happily shocked – and if it turns out good or bad relies heavily on how your vibe and hopes align with others. Quite often you’ll end up with a stranger's hair in your mouth, and following be hanging out for a smoke and some quiet time alone. And, in both cases, substances and drinks can either enhance or reduce the experience (but definitely make the most unpleasant experiences easier to weather).

Achieving Equilibrium

The magic to concerts and intimacy relies on finding that elusive sweet spot between familiarity and novelty, sameness and variation, effort and ease. Certainly it occurs infrequently – but it's the recollection of when they did, the awareness that it can happen, that drives us to give it another shot: to {