Decoding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us Regarding Modern Manhood and a Changing Culture.
Growing up in the British capital during the noughties, I was always surrounded by suits. They adorned City financiers hurrying through the Square Mile. You could spot them on fathers in the city's great park, playing with footballs in the golden light. At school, a cheap grey suit was our required uniform. Historically, the suit has functioned as a uniform of gravitas, signaling authority and performance—qualities I was told to aspire to to become a "man". Yet, before recently, people my age seemed to wear them infrequently, and they had all but disappeared from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a notable silk tie. Riding high by an innovative campaign, he captivated the public's imagination like no other recent contender for city hall. Yet whether he was cheering in a hip-hop club or appearing at a film premiere, one thing remained largely constant: he was frequently in a suit. Loosely tailored, contemporary with unstructured lines, yet conventional, his is a typically middle-class millennial suit—that is, as common as it can be for a cohort that rarely bothers to wear one.
"This garment is in this weird place," says style commentator Derek Guy. "It's been dying a slow death since the end of the second world war," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest locations: weddings, funerals, to some extent, legal proceedings," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Numerous politicians "wear a suit to say: 'I am a politician, you can have faith in me. You should support me. I have legitimacy.'" But while the suit has historically signaled this, today it enacts authority in the attempt of winning public trust. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I require a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I imagine this sensation will be all too familiar for numerous people in the global community whose families come from somewhere else, especially global south countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through trends; a specific cut can thus characterize an era—and feel quickly outdated. Consider the present: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a significant investment for something destined to fall out of fashion within five years. Yet the attraction, at least in some quarters, endures: in the past year, department stores report tailoring sales increasing more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a European label that sells in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's not poor but not extremely wealthy." Therefore, his mid-level suit will appeal to the group most likely to support him: people in their 30s and 40s, college graduates earning middle-class incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly align with his proposed policies—which include a capping rents, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing this brand; he's a luxury Italian suit person," says Guy. "He's extremely wealthy and was raised in that property development world. A power suit fits seamlessly with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other world leaders and their notably polished, custom-fit appearance. Like a certain British politician discovered, the suit doesn't just clothe the politician; it has the power to define them.
The Act of Banality and Protective Armor
Maybe the key is what one academic refers to the "enactment of ordinariness", invoking the suit's long career as a uniform of political power. Mamdani's specific selection leverages a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't neutral; historians have long noted that its contemporary origins lie in imperial administration." It is also seen as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, particularly to those who might question it.
This kind of sartorial "code-switching" is hardly a new phenomenon. Indeed historical leaders once wore three-piece suits during their formative years. These days, certain world leaders have begun exchanging their usual fatigues for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the tension between belonging and otherness is apparent."
The suit Mamdani selects is deeply significant. "As a Muslim child of immigrants of South Asian heritage and a progressive politician, he is under pressure to meet what many American voters look for as a sign of leadership," says one expert, while at the same time needing to navigate carefully by "not looking like an elitist betraying his non-mainstream roots and values."
Yet there is an sharp awareness of the different rules applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a millennial, able to adopt different identities to fit the situation, but it may also be part of his multicultural background, where adapting between cultures, traditions and attire is typical," commentators note. "Some individuals can remain unnoticed," but when women and ethnic minorities "seek to gain the authority that suits represent," they must meticulously negotiate the expectations associated with them.
Throughout the presentation of Mamdani's public persona, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, appearance is not neutral.